A Study on Factors of Online Group Buying Behavior
碩士 === 國立交通大學 === 管理科學系所 === 99 === Group buying is one of the most fascinating human being’s activities in social commerce. There is always the rule: “The more people get in, the more discounts they get.” As the growing in electronic commerce, the way of group buying has also changed from tradition...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15677566978674377178 |