The Study of Female Consumer’s Preference and Satisfaction on Mascot in Convenience Store in Taipei City
碩士 === 國立交通大學 === 經營管理研究所 === 99 === In recent years, with the development of market economy, consumer purchasing power increases, so that business’ living environment has changed rapidly. The consumer market is more and more competitive. Therefore, Businesses put more emphasis on their overall imag...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99328448627538506091 |