The Study on Green Marketing Effecting Consumer Behaviour on Notebook Computers to Male Consumers- Taipei Consumer as an Example
碩士 === 國立交通大學 === 經營管理研究所 === 99 === This paper investigates the differences between male-consumers demography and consumer behavior in purchasing notebook computers，and use the sense of green marketing as an interference variable。 In this research, we sample male consumers who are living in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81702763289510165455 |