Effect of Joint-Separate Evaluation and Product Attributes on Consumer's Justification in Decision

碩士 === 國立交通大學 === 運輸科技與管理學系 === 99 === Given reasons for decisions is very common and important for decision makers since people need to justify their decision to be feel relieved and comfortable. However, the justification is not always easy to get because of the lack of sufficient or appropriate i...

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Bibliographic Details
Main Authors: Hsu, Min-Lun, 徐敏倫
Other Authors: Jen, William
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/88951309968847667237