Examining the phenomenon of mimetic isomorphism in Taiwan's TV industry: A study on Taiwan’s Variety shows

• Main Authors: Wu, Pin-Yi, 吳品儀
• Other Authors: Li, Shu-Chu
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/68033134523382325054

碩士 === 國立交通大學 === 傳播研究所 === 99 === The theory of mimetic isomorphism states that when faced with environmental uncertainty, organizations in the same environment tend to imitate each other’s actions to reduce risks, which results in the phenomenon of mimetic isomorphism in the market. Using this theory as the theoretical framework, this study adopted the method of content analysis to investigate mimetic isomorphism in Taiwan’s television variety shows. The data analysis shows that the frequency-based imitation and outcome-based imitation were the most frequently adopted types of imitation in Taiwan’s Variety shows. This study also found that when media organizations imitated other organizations' actions, they took their resources and their programs' positions into consideration and thus, just copied those actions that were applicable to their programs. More findings were discussed in the thesis.