Examining the phenomenon of mimetic isomorphism in Taiwan's TV industry: A study on Taiwan’s Variety shows
碩士 === 國立交通大學 === 傳播研究所 === 99 === The theory of mimetic isomorphism states that when faced with environmental uncertainty, organizations in the same environment tend to imitate each other’s actions to reduce risks, which results in the phenomenon of mimetic isomorphism in the market. Using this the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68033134523382325054 |