The Influence of Product involvement、The Ratio of Positive and Negative Messages and Credibility of eWOM Platforms in the eWOM Effect.
碩士 === 國立交通大學 === 傳播研究所 === 99 === Electronic word of mouth plays an important role in consumer purchasing. Compared with the traditional word of mouth, Internet transmits information more quickly and widely. With technological advances of database technology, browsers, search engines and returns...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24630262367171488600 |