The Impact of iPad Announcement on The Taiwan Electronics Industry Supply Chain─The Event Study Analysis
碩士 === 國立交通大學 === 財務金融研究所 === 99 === In 2010, Apple Inc. launched its new tablet PC product, the iPad. The product generated high sales as soon as it was launched, and it has had a great impact on the traditional PC industry. Previous literature has discussed the effect of new product announcement...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99059698329069761241 |