Through Green Product Life Cycle to View A Case Study of Franz Company
碩士 === 國立交通大學 === 科技管理研究所 === 99 === The research focuses on how to combine value chain with green product life cycle. Franz company is famous for brand marketing, we discuss the method how they utilize green marketing to promote green product which is made by green designing and green producing. Pa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22877624494544107563 |