A Study of International Marketing Channel Selection in the Medical Device Industry

碩士 === 國立交通大學 === 管理學院科技管理學程 === 99 === USA is the biggest market of medical device in the world and it almost occupies half of all market. It is also the biggest export country of medical device for Taiwanese manufacturers. When these companies sell medical device to USA market will be confront som...

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Bibliographic Details
Main Authors: Ke, Chin-Chun, 柯靜純
Other Authors: Lin, Grace TR
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/76750387996843903107