An Online Business Model for Luxury Goods: Case Study of WOOHA.com in China
碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === Luxury goods are always fascinating. When the worldwide economy suffered from the recession of the past few years, the luxury market was also affected, however the Chinese market was undisturbed by this. It is reported that the wealthy Chinese spent USD 8.6, 9.4...
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| Format: | Others |
| Language: | en_US |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15503228483735376862 |