A Case Study of Click-and-Mortar Retail Business: 7-11 and 7net in Taiwan
碩士 === 國立交通大學 === 企業管理碩士學程 === 99 === According to the research by Market Intelligence and Consulting Institute, B2C e-commerce market in Taiwan is growing exponentially since 2005. Because of the low barriers of entry, more players are joining the competition and thus the rivalry in virtual channel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12159700056378142471 |