A Study of Customer Experience,Customer Satisfaction,and Consumption Values:Evidence from some Bank in Taichung

碩士 === 國立暨南國際大學 === 管理學院經營管理碩士學位學程碩士在職專班 === 99 === The objective of this thesis is to study the relationship among the experience marketing, customer satisfaction and consumer value of the banking customers, and provide suggestions of future services for banking reference based on the findings of t...

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Bibliographic Details
Main Authors: Chang,Jia-Ming, 張家銘
Other Authors: Chen,Jing-Yi
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/33316378925272488667