A Study on the Importance of Product Attribute under Different Decision Rules
碩士 === 國立暨南國際大學 === 國際企業學系 === 99 === In the process of purchase decision making, the effect of decision rules to purchase is always an important issue. This study discusses whether the individual factors (involvement and product knowledge) lead consumers to adopt different decision rules. Besides,...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92336235942448298664 |