Consumer’s Learning Effect in the Mobile Phone Industry from the Perspective of Product Life Cycle(PLC)

碩士 === 國立成功大學 === 企業管理學系專班 === 99

Bibliographic Details
Main Authors: Chung-ShenChen, 陳忠森
Other Authors: Shuang-Shii Chuang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/14995838101072311160