The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
Main Authors: | Yu-HsuanLin, 林雨萱 |
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Other Authors: | Meng-Kuan Lai |
Format: | Others |
Language: | en_US |
Published: |
2011
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Online Access: | http://ndltd.ncl.edu.tw/handle/43606877890682218886 |
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