The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors: Yu-HsuanLin, 林雨萱
Other Authors: Meng-Kuan Lai
Format: Others
Language:en_US
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/43606877890682218886