The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors

碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99

Bibliographic Details
Main Authors:	Yu-HsuanLin, 林雨萱
Other Authors:	Meng-Kuan Lai
Format:	Others
Language:	en_US
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/43606877890682218886

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spelling	ndltd-TW-099NCKU51210722016-04-08T04:22:29Z http://ndltd.ncl.edu.tw/handle/43606877890682218886 The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors 贊助型式對品牌認同暨消費者行為之影響 Yu-HsuanLin 林雨萱碩士國立成功大學企業管理學系碩博士班 99 Meng-Kuan Lai 賴孟寬 2011 學位論文 ; thesis 174 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立成功大學 === 企業管理學系碩博士班 === 99
author2	Meng-Kuan Lai
author_facet	Meng-Kuan Lai Yu-HsuanLin 林雨萱
author	Yu-HsuanLin 林雨萱
spellingShingle	Yu-HsuanLin 林雨萱 The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
author_sort	Yu-HsuanLin
title	The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
title_short	The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
title_full	The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
title_fullStr	The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
title_full_unstemmed	The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors
title_sort	effect of sponsorship on brand identification building and consumer behaviors
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/43606877890682218886
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The Effect of Sponsorship on Brand Identification Building and Consumer Behaviors

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