A study of Yahoo Internet search engine, brand equity and customer value on the impact of customer satisfaction and loyalty-A Case Study of College students in Taichung

碩士 === 國立勤益科技大學 === 工業工程與管理系 === 99 === As the rapid development of Internet network, making the network a lot of people get important information outside the pipe, and to promote Internet users rapidly increased, showing that the Internet plays an important role in the Chinese mind. User satis...

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Bibliographic Details
Main Authors: Chen-Wei Chang, 張振瑋
Other Authors: Dr. Chia-Bao Chang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/35795822858500018677