The Influence of Environmental Stimulus on the Consumer Experience, Emotion and Reaction- A Case Study of Sports Bar

碩士 === 中興大學 === 企業管理學系所 === 99 === This research is to find out how environmental factors stimulus in sports bar affect positively the formation of four experiential realms, emotion of customers , and what response customers could show. This research is based on environmental psychology Stimulus-Org...

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Bibliographic Details
Main Authors: Pei-Yu Chen, 陳培宇
Other Authors: 郭如秀
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/98936599657395278231

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