The Influence of Environmental Stimulus on the Consumer Experience, Emotion and Reaction- A Case Study of Sports Bar
碩士 === 中興大學 === 企業管理學系所 === 99 === This research is to find out how environmental factors stimulus in sports bar affect positively the formation of four experiential realms, emotion of customers , and what response customers could show. This research is based on environmental psychology Stimulus-Org...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98936599657395278231 |