觀光節慶活動之體驗行銷對顧客滿意度與顧客忠誠度之影響-以澎湖花火節為例
碩士 === 國立政治大學 === 廣告研究所 === 99 === Tourism industry plays a key role in the economy of Penghu County, which lacks natural resources to develop other industries. The Penghu Fireworks Festival, which has been held annually since 2003, is the most important tourism event to help increase the income of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63670218499877694418 |