A new blueprint for media planning: media decision sequence of media agencies in the digtal era
碩士 === 國立政治大學 === 傳播學院碩士在職專班 === 99 === The media scenario has become so complex that the information for media selection and planning is specific to the target, for a sophisticated segmentation of the media in relation to a segmented target, a specific combination, distribution and designing of adv...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/71868013009355480743 |