The effects of consumers' corporate social responsibility perceptions and purchase intention－consumer-company identification as mediator
碩士 === 國立政治大學 === 企業管理研究所 === 99 === The scope of business is going to be international, and the media runs in more complex ways, which makes more stakeholders pay attention to it. Now companies cannot just use the traditional marketing strategies to build up the relationships with outside stakehold...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29780373656660257810 |