The effect of monopoly or oligopoly supplier to industry chain by strategic marketing analysis

碩士 === 國立政治大學 === 企業管理研究所 === 99 === In comparison to monopoly or oligopoly up-stream suppliers, mid-stream firms has smaller scale in terms of revenue, the transaction between the two can be described as asymmetric interorganizational relationship. Besides, the mid-stream firms depend on its suppli...

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Bibliographic Details
Main Authors: Kao, Ming Chia, 高銘佳
Other Authors: 巫立宇
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/51869111761177719150