The effect of regulatory focus on advertising effectiveness

The effect of regulatory focus on advertising effectiveness

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碩士 === 國立政治大學 === 心理學研究所 === 99

Bibliographic Details
Main Authors:	Ma,Ching Ling, 馬慶玲
Other Authors:	Chien, Yu Fen
Format:	Others
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/63957174203052006977

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