The effect of regulatory focus on advertising effectiveness
碩士 === 國立政治大學 === 心理學研究所 === 99
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63957174203052006977 |