The Influence of Brand Image and Seller Reputation to Purchase on Internet Commerce.
碩士 === 明道大學 === 資訊傳播學系碩士班 === 99 === Online auction is an alternative to the traditional market trading modes in the rapid internet world. The price war is usually due to a lot of sellers in the auction. For a seller, how to deepen customer’ focus on the offered goods is very important. This pape...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/09706170264589619263 |