A Study of Styling Strategy of Fashion Brand-Luxury Bags as Example

碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 99 === The international luxury brands lead the trend for fashion industry. Under the challenge of globalized marketing, mature branding strategies strengthen the brand name and leads to success merchandising. The history and the founding spirit of the brands we...

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Bibliographic Details
Main Authors: Ya-Yen Lai, 賴雅妍
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/97142772026445512718