The Effects of Negative Publicity on Consumer’s Evaluation toward Service Brand Extension
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 99 === Although businesses try to avoid any potential harm on their reputation, the prevalence of corporate’s negative publicity still cause substantial reputation damage and financial loss. In past decades, major efforts were directed toward the understanding of cus...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94833863699982489851 |