A Study of Consistency between Brand Image and Self Concept for Male Consumer Behavior

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === Brand image is formed by consumers based on personal impression, purchasing experience, and advertisement. Brand image, created by consumers themselves, differentiates the specific product from others in the market. Consumers form their own self-image by means of...

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Bibliographic Details
Main Authors:	Ya-Fu Lin, 林雅芙
Other Authors:	作者未提供
Format:	Others
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/65791439413429991062

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