A Study of Consistency between Brand Image and Self Concept for Male Consumer Behavior
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === Brand image is formed by consumers based on personal impression, purchasing experience, and advertisement. Brand image, created by consumers themselves, differentiates the specific product from others in the market. Consumers form their own self-image by means of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65791439413429991062 |