Interrelationship Between College Students’ Evaluations and Consumer Behaviors in Taiwan Films-the case of the students of school of communication in Ming Chuan University.
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === This study tries to find out the main motivation of the college students of Taiwan films; the different motivations may cause the different degree of gratification. Using the questionnaire, the “demographics” and “consumer behavior” are independent variables, and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04724503639792669858 |