The Internet Marketing Study of Taiwan Film “Monga”：A Case Study of Blogs Site

• Main Authors: Yi-Jou Chiang, 江毅柔
• Other Authors: Xiu-Li Guo
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/88207863074653267374

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === Using the Internet media platform as the marketing strategies is the most common way in Taiwan film industry now. This study used content analysis as the research method, aimed to explore the meaning behind the messages about Taiwan film " Monga" in the official blogs, such as Pixnet, Twitter, and Plurk. Furthermore, the relationship with on-line respondents is also the main focus of this study. The results showed the message of the three platforms vary by its function; respondents had different degree of responses, depending on the correlation of the content of the information and their needs, the degree of correlation and the response showed positive relationship.