The Study of Marketing and Promotion Strategies of Taiwan Cinema Industry

碩士 === 銘傳大學 === 傳播管理學系碩士班 === 99 === In the past, Taiwan movies had unprecedentedly been popular and loved by the people for quite a long time. However, it was in the doldrums in the last few years. From 2008 when "Cape, NO.7 " hit the box office with great success, Taiwan’s cinema industr...

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Bibliographic Details
Main Authors: Ztu-Ling Chiu, 邱子玲
Other Authors: Nu-Lu Yu
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/73646099686752646582