Applying Balanced Scorecard to Evaluate Non-Commercial TV Programming Strategies
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === Abstract The main purpose of this paper is to provide an algorithm for non-commercial television station to evaluate its programming strategies under fuzzy environment. The results obtained may be used by the company when undertaking investment decisions on th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68761248321378737845 |