Applying Fuzzy Multi-Criteria Decision Method to Select Hospital Marketing Public Relations Personnel for Taiwan Medical Centers

碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 99 === In recent years, because of the major change and competition of the medical environment, the managers of medical centers face many enormous pressures and conflicts. Due to these vicissitudes, the hospitals have paying more attention to hospital marketing publi...

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Bibliographic Details
Main Authors: Chi-Ju Wang, 王啟儒
Other Authors: Pei-Ying Tsai
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/64097759245292170754