Professional? Attractive?The Advertising Effect for Women Sport Leisure Products.

碩士 === 銘傳大學 === 企業管理學系碩士在職專班 === 99 === Advertising is a communication tool for business and consumer and through media to transmit the message. It’s purpose at the establishment, strengthening or changing awareness and attitudes of the target consumer group to create an environment conducive to sal...

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Bibliographic Details
Main Authors: Chih-Yu Lin, 林芷羽
Other Authors: Yi-Fei Chuang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/23704304582844782879