A Case Study on Citibank’s Transnational Business Strategies

碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 99 === Transnational banking is now entering an emerging market. To occupy a niche position in the intensely competitive financial market, all major players are accelerating their entrance, expanding marketing channels, and merging other financial institutions. Nev...

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Bibliographic Details
Main Authors: 花旗銀行跨國經營策略之研究, 宋寶添
Other Authors: Li, Chen Kuo
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/73210828910178539863