A Case Study on Citibank’s Transnational Business Strategies
碩士 === 嶺東科技大學 === 高階主管企管碩士在職專班 === 99 === Transnational banking is now entering an emerging market. To occupy a niche position in the intensely competitive financial market, all major players are accelerating their entrance, expanding marketing channels, and merging other financial institutions. Nev...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2011
|
Online Access: | http://ndltd.ncl.edu.tw/handle/73210828910178539863 |