Study on the Critical Success Factors of MICE Industry

碩士 === 嶺東科技大學 === 觀光與休閒管理研究所 === 99 === MICE is one of the most popular industries nowadays. It is regarded by many countries as a secure industry that undergoes economic growth. However, a successful MICE event should depend on the planner, stakeholder, venue and many other factors. This study wi...

Full description

Bibliographic Details
Main Authors: Yu-Mei, Chen, 陳俞媚
Other Authors: Jann-Der, Fann
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/94933826753454165100