The Research on the Evaluation of Consumption Decision for Consumers Purchasing Dietary Supplement

碩士 === 高苑科技大學 === 經營管理研究所 === 99 === The Research on the Evaluation of Consumption Decision for Consumers Purchasing Dietary Supplement Abstract This research is based on the EKB Model that Engel, Kollat and Blackwell (1984) proposed. According to the first three stages of selection process for cons...

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Bibliographic Details
Main Authors: Min-Yu Chang Chien, 張簡敏玉
Other Authors: 陳恒毅博士 , 陳宏志博士
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/36318835286288596232