The intention of Experiential marketing,Experiential providers,Customer satisfaction and behavior intention-A Case of Vegetarian Restaurant in Kaohsiung City

碩士 === 高苑科技大學 === 經營管理研究所 === 99 === Because global world has changes rapidly and the quality of life has improved recently, the process of eating and drinking has been transformed into a kind of culture and art. When going to the restaurants, the costumers are no longer to pay their attention...

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Bibliographic Details
Main Authors: Fu-Hsiung Lin, 林富雄
Other Authors: Te-Hsin Hsieh
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/40091551925006689167