| Summary: | 碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 99 === This research focuses on the feasible assessment of city marketing about the Sanfonzon Street. We use questionnaire survey method to collect the data one to one, and we sends out 300 questionnaires, 284 effective, and effective returns-ratio is 94.67%.
The research results show: j the extent of the experience value does not vary by gender and monthly income, but will be different from their age and marital status; k the degree of customer satisfaction found that female consumers are more stringent in the evaluation of facilities and service satisfaction, especially for those whose monthly income is less price elasticity;l each dimension of customer satisfaction are highly correlated with the experience value. That is the customers in Sanfonzon Street will be satisfied with the facilities, price, service and convenience of traffic, and can be a positive experience to enhance their value.
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