Effects of service innovation on competitiveness and service performance of public enterprise: using TRA cruise-style trains as an example

• Main Authors: Hui-Chu Shang-Kuan, 上官慧珠
• Other Authors: Hao-Chen Huang
• Format: Others
• Language: zh-TW
• Published: 2011
• Online Access: http://ndltd.ncl.edu.tw/handle/03271633722668117624

碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 99 === This study investigates service performance creation potential in relation to service innovation. Accordingly, this study devises a theoretical model for examining the links among contextual variables and collects data via a questionnaire design. To clarify the influence of service innovation on competitiveness and service performance of public enterprise, this study applies regression analysis to examine three hypotheses. Using data from a study of 344 passengers, the regression analysis results clearly indicate how service innovation strengthens service performance of public enterprise. Then, passengers’ satisfaction has a positive influence on passengers’ loyalty. Finally, the findings of this study and their implications are discussed.