The Research of Destination Brand Equity - A Case of Kenting Area

碩士 === 國立高雄應用科技大學 === 觀光與餐旅管理系 === 99 === With the increasing demand for tourism, many tourism attractions have been increased in recent years, such as Janfusun Fancy World, Leofoo Village, Formosan Aboriginal Culture Village, and E-DA World. Tourism attraction is obviously in a highly competitive s...

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Bibliographic Details
Main Authors: Hui-Shien Hsu, 徐慧嫻
Other Authors: Ming-Yuan Wang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/37007437275654859397