The Effect of Blog Advertising on Consumer's Product Attitude
碩士 === 國立高雄應用科技大學 === 資訊管理系 === 99 === Due to rise in the popularity of internet, the blog has become an important source in collecting the product information for consumers. According the research of AC Nelson on a global internet consumers in 2009, about 70% of consumers trust eWOM. Thus, it seeme...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26466347106136658139 |