The Effects of Perceived Reputation and Escrow Service Adoption in Online Transaction Behavior: An experimental study

碩士 === 國立高雄應用科技大學 === 資訊管理系 === 99 === Due to the Internet revolution and advances in information and communication technology, the online-trading market provides a convenient and efficient transaction environment for seller and buyer. The amount of trade has grown extraordinarily with widespread In...

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Bibliographic Details
Main Authors: Zang Shiang-Ling, 曾湘玲
Other Authors: Ke Po-Chang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/92397819728266632861