The Relationships among Consumer Involvement, Customer Relationship Proneness and Customer Complaint Behavior- Relationship Quality as a Mediator
碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 99 === Over years of development, the marketing channels of life insurance industry in Taiwan have evolved from the traditional promotions by sales staff to a variety of promotions by banks, marketing callers, shopping programs on TV and insurance brokers. This...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21572129654167334400 |