Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth

碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 99 === With the rapid development of Internet, word of mouth communication behavior is no longer confined to the people face to face communication, the Electornic Word of Mouth behavior is anonymous, no time and no geographical restrictions, it is more likely to...

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Main Authors:	Yu-Te Su, 蘇育德
Other Authors:	Jen-Ruei Fu
Language:	zh-TW
Published:	2011
Online Access:	http://ndltd.ncl.edu.tw/handle/65266203633521336189

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spelling	ndltd-TW-099KUAS13960332017-09-06T04:21:55Z http://ndltd.ncl.edu.tw/handle/65266203633521336189 Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth 探討網路負面口碑傳播意圖之影響因素 Yu-Te Su 蘇育德碩士國立高雄應用科技大學資訊管理系碩士在職專班 99 With the rapid development of Internet, word of mouth communication behavior is no longer confined to the people face to face communication, the Electornic Word of Mouth behavior is anonymous, no time and no geographical restrictions, it is more likely to be consumers as credible reference source. Positive word of mouth network for high-profit enterprises, but more negative word of mouth will cause a strong negative impact on business. Therefore, this study was to explore the spread of negative word of mouth network factors affecting intention to expectations inconsistent with the perception of fairness point of view, and altruistic behavior, subjective norms and perceived risk dimensions to validate these interfering factors on the network impact of negative word of mouth intentions Jen-Ruei Fu 傅振瑞 2011 學位論文 ; thesis zh-TW
collection	NDLTD
language	zh-TW
sources	NDLTD
description	碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 99 === With the rapid development of Internet, word of mouth communication behavior is no longer confined to the people face to face communication, the Electornic Word of Mouth behavior is anonymous, no time and no geographical restrictions, it is more likely to be consumers as credible reference source. Positive word of mouth network for high-profit enterprises, but more negative word of mouth will cause a strong negative impact on business. Therefore, this study was to explore the spread of negative word of mouth network factors affecting intention to expectations inconsistent with the perception of fairness point of view, and altruistic behavior, subjective norms and perceived risk dimensions to validate these interfering factors on the network impact of negative word of mouth intentions
author2	Jen-Ruei Fu
author_facet	Jen-Ruei Fu Yu-Te Su 蘇育德
author	Yu-Te Su 蘇育德
spellingShingle	Yu-Te Su 蘇育德 Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
author_sort	Yu-Te Su
title	Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
title_short	Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
title_full	Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
title_fullStr	Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
title_full_unstemmed	Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
title_sort	factors affecting the behavioral intention to electronic negative word-of-mouth
publishDate	2011
url	http://ndltd.ncl.edu.tw/handle/65266203633521336189
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Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth

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