Factors Affecting the Behavioral Intention to Electronic Negative Word-Of-Mouth
碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 99 === With the rapid development of Internet, word of mouth communication behavior is no longer confined to the people face to face communication, the Electornic Word of Mouth behavior is anonymous, no time and no geographical restrictions, it is more likely to...
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| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65266203633521336189 |